2025
Visual Identity
Hospitality
Context
Conceived as a secluded retreat in the heart of Tuscany, the boutique hotel is set within a lush garden where timeless elegance meets modern comfort. It is a destination for guests who value tranquility, beauty, and a mindful pace of living.
The project focused on shaping a refined brand identity that captures exclusivity, discretion, and the allure of a hidden sanctuary. The goal was to express timeless elegance while highlighting the hotel’s deep connection to nature and its commitment to highly personalised, one-of-a-kind hospitality.
Result
The design solution is built around the concepts of discovery and mystery. Every visual element is crafted to evoke the feeling of unlocking a private sanctuary — quiet, intimate, and carefully curated. The identity speaks to discerning travellers who value authenticity, the art of slow living, and thoughtful hospitality. A nature-led palette of deep greens, soft neutrals, and muted golds grounds the brand in its Tuscan surroundings, conveying harmony, serenity, and quiet confidence.
Anastasia Matveeva
Designer
