2025
Visual Identity
Retail
Context
iIlia’s is a floral boutique, rooted in family values and a deep love for beauty. The brand creates refined floral compositions for events of any scale — from intimate gatherings to large celebrations.
The goal was to create a visual identity that reflects the brand’s elegance, natural beauty, and understated sophistication. The design needed to feel modern, tactile, and visually clean, working seamlessly across packaging, in-store space, brand communications, and digital environments — without relying on direct floral symbolism.
Result
The identity is built around the idea of growth and blossoming. Just as a flower reaches for the light, Ilia’s is a living, evolving brand. The visual system balances natural softness with refined elegance. The letterforms are inspired by organic movement: the “i” and “l” resemble growing stems, reaching upward, while gentle curves echo the shape of petals. Rounded forms convey lightness, beauty, and harmony. The result is not only a visual aesthetic, but a sensory experience — one of softness, movement, and quiet grace.
Taya Ignatova
Designer
