We create experience-driven hospitality and lifestyle brands — where structure meets soul.
Our Approach
Our Approach
01
Holistic Vision
We see brands like ecosystems — grounded in research, shaped by intuition, and refined through a structured process. Each touchpoint emerges from the same strategic core, so identity, digital, and experience feel seamless and meticulously crafted.
02
Efficiency
Our process is clear, efficient, and structured — ensuring timelines are respected and communication stays effortless. Quality and speed can coexist when the foundation is built with intention.
03
Peace of Mind
We believe great design should feel effortless for the client. You can focus on your business while we manage the creative journey from concept to completion — with transparency and care.
04
Attention to Details
We are driven by perfection and never settle for “good enough.” Every curve, texture, and proportion is refined until it reflects our highest standard of design.
Meet the Founder
More than a creative agency, Expanum Design is the embodiment of my philosophy: a blend of structure and softness, intelligence and beauty, vision and craft. My background in hospitality and fine arts shaped my vision of design as both experience and expression. Having lived across different countries and cultures, I’ve learned to see beauty in contrasts — in the balance between tradition and modernity, logic and intuition, perfection and emotion.
I’m a free spirit with a disciplined mind. My approach combines strategic clarity with artistic sensibility — transforming brand identities into living, breathing experiences. For me, design is not about trends, but about creating timeless harmony and depth that can be felt.
When you trust me with your brand, I treat it as my own with empathy, dedication, and the pursuit of perfection.
Daniela C.
Every detail, from strategy to symbol, is crafted to express essence and create connection.
Team
Team
Team
Daniela
CEO
My background in design and marketing, along with higher education in hospitality, shaped how I see brands — through people, emotions, and the small details that make someone feel truly cared for. I believe good branding feels like good service. I create brands with intention, sensitivity, and a long-term vision, where beauty always meets meaning.
Daniela
CEO
My background in design and marketing, along with higher education in hospitality, shaped how I see brands — through people, emotions, and the small details that make someone feel truly cared for. I believe good branding feels like good service. I create brands with intention, sensitivity, and a long-term vision, where beauty always meets meaning.
Daniela
CEO
My background in design and marketing, along with higher education in hospitality, shaped how I see brands — through people, emotions, and the small details that make someone feel truly cared for. I believe good branding feels like good service. I create brands with intention, sensitivity, and a long-term vision, where beauty always meets meaning.
Ellen
COO
With a strong background in project management, I grew from an assistant to COO, leading complex and creative projects along the way. My experience comes from film production and advertising, including commercial shoots and series production. As COO, I bring structure, clarity, and calm to the operational side of the agency, ensuring the creative vision is delivered smoothly, on time, and with care.
Ellen
COO
With a strong background in project management, I grew from an assistant to COO, leading complex and creative projects along the way. My experience comes from film production and advertising, including commercial shoots and series production. As COO, I bring structure, clarity, and calm to the operational side of the agency, ensuring the creative vision is delivered smoothly, on time, and with care.
Ellen
COO
With a strong background in project management, I grew from an assistant to COO, leading complex and creative projects along the way. My experience comes from film production and advertising, including commercial shoots and series production. As COO, I bring structure, clarity, and calm to the operational side of the agency, ensuring the creative vision is delivered smoothly, on time, and with care.
Anastasia
Art Director & Designer
I am a designer and art director with a background in fine arts and higher education as a teacher of painting and art history. With three years of experience in graphic design and a strong focus on working with restaurants and bakeries, I love bringing illustration and artistic thinking into my work. I approach every project with sensitivity and curiosity, always looking for a visual language that feels personal, thoughtful, and true to each brand.
Anastasia
Art Director & Designer
I am a designer and art director with a background in fine arts and higher education as a teacher of painting and art history. With three years of experience in graphic design and a strong focus on working with restaurants and bakeries, I love bringing illustration and artistic thinking into my work. I approach every project with sensitivity and curiosity, always looking for a visual language that feels personal, thoughtful, and true to each brand.
Anastasia
Art Director & Designer
I am a designer and art director with a background in fine arts and higher education as a teacher of painting and art history. With three years of experience in graphic design and a strong focus on working with restaurants and bakeries, I love bringing illustration and artistic thinking into my work. I approach every project with sensitivity and curiosity, always looking for a visual language that feels personal, thoughtful, and true to each brand.
Ivan
UI/UX Expert
I create websites of any complexity, combining strong technical expertise with practical, well-structured solutions. With experience on the international market and a focus on hotel and restaurant projects, I work with Laravel, Vue.js, WordPress, and OpenCart to build digital spaces that feel clear, functional, and aligned with the brand experience.
Ivan
UI/UX Expert
I create websites of any complexity, combining strong technical expertise with practical, well-structured solutions. With experience on the international market and a focus on hotel and restaurant projects, I work with Laravel, Vue.js, WordPress, and OpenCart to build digital spaces that feel clear, functional, and aligned with the brand experience.
Ivan
UI/UX Expert
I create websites of any complexity, combining strong technical expertise with practical, well-structured solutions. With experience on the international market and a focus on hotel and restaurant projects, I work with Laravel, Vue.js, WordPress, and OpenCart to build digital spaces that feel clear, functional, and aligned with the brand experience.
Polina
Designer
I am a designer based in Dubai with international experience and over 10 completed projects. I focus on building thoughtful, feminine, and refined visuals. My approach is rooted in attention to detail, precision, and aesthetics that strengthen trust and highlight the true value of each brand.
Polina
Designer
I am a designer based in Dubai with international experience and over 10 completed projects. I focus on building thoughtful, feminine, and refined visuals. My approach is rooted in attention to detail, precision, and aesthetics that strengthen trust and highlight the true value of each brand.
Polina
Designer
I am a designer based in Dubai with international experience and over 10 completed projects. I focus on building thoughtful, feminine, and refined visuals. My approach is rooted in attention to detail, precision, and aesthetics that strengthen trust and highlight the true value of each brand.
Anton
Marketing Strategist
Marketing Strategist with over 15 years of experience and more than 200 projects delivered across digital, performance, and strategic marketing. I have led strategic initiatives on both local and international markets, including CIS, US, EU, LATAM, and MENA, across e-commerce, fintech, retail, beauty, and other premium and luxury-oriented industries.
Anton
Marketing Strategist
Marketing Strategist with over 15 years of experience and more than 200 projects delivered across digital, performance, and strategic marketing. I have led strategic initiatives on both local and international markets, including CIS, US, EU, LATAM, and MENA, across e-commerce, fintech, retail, beauty, and other premium and luxury-oriented industries.
Anton
Marketing Strategist
Marketing Strategist with over 15 years of experience and more than 200 projects delivered across digital, performance, and strategic marketing. I have led strategic initiatives on both local and international markets, including CIS, US, EU, LATAM, and MENA, across e-commerce, fintech, retail, beauty, and other premium and luxury-oriented industries.
Alina
Designer
I’m an architect by degree, but a designer by passion.My approach blends structural, technical thinking with a refined creative vision – where clarity, logic, and aesthetics work as one. I create meaningful brand identities in which every element is intentional, and every system is built to last.
Alina
Designer
I’m an architect by degree, but a designer by passion.My approach blends structural, technical thinking with a refined creative vision – where clarity, logic, and aesthetics work as one. I create meaningful brand identities in which every element is intentional, and every system is built to last.
Alina
Designer
I’m an architect by degree, but a designer by passion.My approach blends structural, technical thinking with a refined creative vision – where clarity, logic, and aesthetics work as one. I create meaningful brand identities in which every element is intentional, and every system is built to last.
Maria
AI Creator & Designer
I specialize in building brand identities and creating AI-powered visuals — from key visuals to AI photoshoots and videos. With a background in PR and experience working with fashion brands, I combine strategy, aesthetics, and new technologies to help brands stand out and communicate with clarity and style.
Maria
AI Creator & Designer
I specialize in building brand identities and creating AI-powered visuals — from key visuals to AI photoshoots and videos. With a background in PR and experience working with fashion brands, I combine strategy, aesthetics, and new technologies to help brands stand out and communicate with clarity and style.
Maria
AI Creator & Designer
I specialize in building brand identities and creating AI-powered visuals — from key visuals to AI photoshoots and videos. With a background in PR and experience working with fashion brands, I combine strategy, aesthetics, and new technologies to help brands stand out and communicate with clarity and style.
Taya
Designer
Brand designer with a refined, multi-industry background. I focus on building thoughtful visual systems, where every detail has meaning and logic. Known for precise work with symbols, monograms, and patterns, I create structured, intelligent design rooted in balance, clarity, and quiet perfectionism.
Taya
Designer
Brand designer with a refined, multi-industry background. I focus on building thoughtful visual systems, where every detail has meaning and logic. Known for precise work with symbols, monograms, and patterns, I create structured, intelligent design rooted in balance, clarity, and quiet perfectionism.
Taya
Designer
Brand designer with a refined, multi-industry background. I focus on building thoughtful visual systems, where every detail has meaning and logic. Known for precise work with symbols, monograms, and patterns, I create structured, intelligent design rooted in balance, clarity, and quiet perfectionism.
Anastasia
Designer
Brand Designer based in Italy, specializing in premium visual identities for experience-driven lifestyle and hospitality brands. With 7+ years of experience in branding and marketing, I create thoughtful brand systems that build emotional connection and grow with the business over time.
Anastasia
Designer
Brand Designer based in Italy, specializing in premium visual identities for experience-driven lifestyle and hospitality brands. With 7+ years of experience in branding and marketing, I create thoughtful brand systems that build emotional connection and grow with the business over time.
Anastasia
Designer
Brand Designer based in Italy, specializing in premium visual identities for experience-driven lifestyle and hospitality brands. With 7+ years of experience in branding and marketing, I create thoughtful brand systems that build emotional connection and grow with the business over time.
Nelly
Brand Strategist
Brand Strategist & Marketing expert with 9 years of experience with a multi-industry background. I specialize in brand and communication strategies, qualitative and quantitative research, and the development of high-performing advertising campaigns across Russia and CIS markets.
Nelly
Brand Strategist
Brand Strategist & Marketing expert with 9 years of experience with a multi-industry background. I specialize in brand and communication strategies, qualitative and quantitative research, and the development of high-performing advertising campaigns across Russia and CIS markets.
Nelly
Brand Strategist
Brand Strategist & Marketing expert with 9 years of experience with a multi-industry background. I specialize in brand and communication strategies, qualitative and quantitative research, and the development of high-performing advertising campaigns across Russia and CIS markets.
Kseniya
Account Manager
I am an Account Manager and simultaneous interpreter with a higher education in linguistics. I support clients throughout the entire project journey, ensuring clear communication and a thoughtful client experience.
Kseniya
Account Manager
I am an Account Manager and simultaneous interpreter with a higher education in linguistics. I support clients throughout the entire project journey, ensuring clear communication and a thoughtful client experience.
Kseniya
Account Manager
I am an Account Manager and simultaneous interpreter with a higher education in linguistics. I support clients throughout the entire project journey, ensuring clear communication and a thoughtful client experience.
Anastasia
Designer
I am a graphic designer with more than 2 years of experience and passion for hospitality. Having a university degree and a background in PR, I treat the process of creating a design in terms of its further effectiveness for business. Despite the creative nature of my work, I love structure, clarity, and order in my work processes. This is what helps creativity to be not a chaotic set of graphics, but an understandable and working system necessary to achieve the set goals.
Anastasia
Designer
I am a graphic designer with more than 2 years of experience and passion for hospitality. Having a university degree and a background in PR, I treat the process of creating a design in terms of its further effectiveness for business. Despite the creative nature of my work, I love structure, clarity, and order in my work processes. This is what helps creativity to be not a chaotic set of graphics, but an understandable and working system necessary to achieve the set goals.
Anastasia
Designer
I am a graphic designer with more than 2 years of experience and passion for hospitality. Having a university degree and a background in PR, I treat the process of creating a design in terms of its further effectiveness for business. Despite the creative nature of my work, I love structure, clarity, and order in my work processes. This is what helps creativity to be not a chaotic set of graphics, but an understandable and working system necessary to achieve the set goals.
Ekaterina
Designer
Brand designer with experience in complex brand creation — from strategy to a complete visual system. I have delivered over 20 brand identities, working with clients across different countries and industries. Currently, I focus on projects for restaurants and hotels, where design becomes an essential part of the guest experience.
Ekaterina
Designer
Brand designer with experience in complex brand creation — from strategy to a complete visual system. I have delivered over 20 brand identities, working with clients across different countries and industries. Currently, I focus on projects for restaurants and hotels, where design becomes an essential part of the guest experience.
Ekaterina
Designer
Brand designer with experience in complex brand creation — from strategy to a complete visual system. I have delivered over 20 brand identities, working with clients across different countries and industries. Currently, I focus on projects for restaurants and hotels, where design becomes an essential part of the guest experience.
Ekaterina
AI Creator
I am an AI Creator specializing in advertising campaigns for brands on the Italian market, using AI to seamlessly integrate products into visual content. My goal is to unite aesthetics, creativity, and technology to create high-quality visuals with strong emotional impact, highlighting each brand’s unique style, character, and identity.
Ekaterina
AI Creator
I am an AI Creator specializing in advertising campaigns for brands on the Italian market, using AI to seamlessly integrate products into visual content. My goal is to unite aesthetics, creativity, and technology to create high-quality visuals with strong emotional impact, highlighting each brand’s unique style, character, and identity.
Ekaterina
AI Creator
I am an AI Creator specializing in advertising campaigns for brands on the Italian market, using AI to seamlessly integrate products into visual content. My goal is to unite aesthetics, creativity, and technology to create high-quality visuals with strong emotional impact, highlighting each brand’s unique style, character, and identity.
Every brand begins with a dream. We turn dreams into form, form into feeling — and feeling into lasting legacy.
EXPANUM. Where brands become timeless.
Daniela C.
Every brand begins with a dream. We turn dreams into form, form into feeling — and feeling into lasting legacy.
EXPANUM. Where brands become timeless.
Daniela C.
Every brand begins with a dream. We turn dreams into form, form into feeling — and feeling into lasting legacy.
EXPANUM. Where brands become timeless.
Daniela C.
